A Look Into Betting on the World Cup in Brazil

June 8, 2023
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The World Cup, the pinnacle of international football, captivates fans around the globe with its thrilling matches and fierce competition. But it's not just the players and spectators who are invested in the outcomes of these games.

Betting on the World Cup has become a popular pastime, with fans and casual bettors alike putting their knowledge and predictions to the test. In this article, we delve into the world of World Cup betting in Brazil, exploring the trends, preferences, and expectations of Brazilian bettors.


World Cup Attracts Casual Bettors

As the one of the favourites to win the 2022 World Cup, Brazil witnessed a surge in the number of bettors eager to stake their claims on the outcomes of the matches.

According to data analyzed by the KTO research team, Brazilian bettors showcased a deep understanding of the leading teams but also explored other betting options, placing their trust in the Seleção, Brazil's national team. Still, the main bet placed was match winner showcasing that more casual bettors take the opportunity to bet during the world cup as it is the simplest bet to place. The passion for football runs deep in Brazil, and it clearly influences the choice to bet by its citizens.


The Most Placed Bets

When it comes to the most popular teams to bet on, it comes as no surprise that Brazil takes the top spot. The research paper highlights that over two-thirds (67.23%) of all players placed their bets on the Seleção, relying on their knowledge, passion, and insights about the national team's performances at the World Cup.

However, Brazil wasn't the only team capturing the attention of bettors. The top 10 teams, including Argentina, France, England, Spain, Portugal, Netherlands, Croatia, Morocco, and Belgium, accounted for a significant portion of the bets, with 96.58% of the total bets involving these teams. These teams not only drew attention due to their football prowess but also generated nearly half of all stakes (48.3%) placed before and during the tournament.


Live Bets and Their Popularity

In the fast-paced world of sports betting, live bets have gained significant popularity among World Cup bettors. Game-day bets hold a dominant share, with live bet shares soaring higher during highly anticipated matches.

The allure of placing bets in real-time, modifying them, and capitalizing on the excitement of the moment has attracted a sizable number of bettors. In fact, 65% of active users engaged in live betting, and 32% opted for mixed bets, allowing them to add or modify their wagers as the matches unfolded.


Expectations for World Cup 2026

Looking ahead to the 2026 World Cup, expectations are high for another thrilling tournament that will captivate both football enthusiasts and bettors. As the world eagerly awaits the tournament, it is anticipated that the passion and betting fervor witnessed in Brazil will continue to influence the global betting markets. The combination of skill and chance, driven by national pride and emotions, will undoubtedly shape the betting behavior of fans and punters alike, making the World Cup a truly unique and exciting event for both football and betting enthusiasts.

Betting on the World Cup in Brazil brings together the love for football and the thrill of wagering on the outcomes of matches. Brazilian bettors demonstrate a deep understanding of the sport and exhibit a willingness to explore various betting options, with a strong preference for the national team, the Seleção. As the world looks forward to the next World Cup, the betting landscape is set to evolve further, driven by the passion, knowledge, and aspirations of fans around the globe.

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