ShareNevada sportsbooks broke the state record for the highest Super Bowl wagers after the Los Angeles Rams beat the Cincinnati Bengals by a 23-20 scoreline.
The figures from Nevada are imposing; sportsbooks in Las Vegas made a record-breaking $179.8 million in bets on the Bengals-Rams game, smashing the previous year's $136.1 million total. With an 8.6 percent stake in Sunday's game, sportsbooks were able to keep $15.4 million in their bankrolls.
This year's $179.8 million Super Bowl betting handle sum broke the previous record of $158.6 million when the Philadelphia Eagles beat the New England Patriots in the big game last year.
Gamblers in the country lost less money this year than they did the previous year. Sportsbooks had a net profit of $7.8 million, down from $11.3 million last year, a 31% drop.
Notwithstanding these incredible numbers, bookies will hope for even higher profits for Super Bowl LVII. League authorities moved the event over to Arizona's State Farm Stadium on Monday. Assuming that everything goes according to plan, the Super Bowl will be held in a state where gambling is legal and for the first time with a bookmaker.
Nevada, Bookies' Haven
The Las Vegas Review-Journal reports that Red Rock Resorts sports book director Chuck Esposito has credited several elements, including the "general acceptance" of sports betting in the United States.
Increased traffic on both in-play (betting) and props; sustained expansion of mobile; limitations on masks loosened; the 100% occupancy compared to 50% last year; and the readiness industry-wide to take more significant limits "were also underlined.
Michael Lawton, a senior consultant with the Nevada Gaming Control Board, noted the big handle maintained the state's habit of establishing sports betting world records in 2021, with three consecutive months of $1 billion+ in bets adding to an annual record of $8.1 billion.
When asked about the reason behind this year's record, Lawton told the Review-Journal that "(Sunday's) game featured two very distinct betting possibilities for consumers owing to the spread being -4½ and the money line wagers, which generated robust action on both sides.
Remarkable Figures
Geolocation company GeoComply posted on Twitter on Monday to disclose its results for Super Bowl betting in the United States. It revealed that over 80.1 million Super Bowl betting transactions took place over the weekend, which was much more than the activity in last year's matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs:
#SuperBowlLVI stat round up:
— GeoComply (@GeoComply) February 14, 2022
•More than 80.1 million geolocation transactions over the weekend. A 2.26x increase from Super Bowl weekend last year!
•Approximately 5.6 million unique accounts accessed legal online sportsbooks this weekend. A 95% increase from last year! pic.twitter.com/JivlCuh66o
Given the additional 12 states that have legalized sports betting, a remarkable 95 percent increase in the number of new sportsbook accounts visited in 2021 was predicted.
The CEO of BetMGM, Adam Greenblatt, also provided statistics, revealing that the company's sports betting app saw a record number of unique users on Sunday. He stated that the sportsbook took twice as many bets as it did for Super Bowl LVI. Greenblatt said that New York was the state with the most digital bets placed by BetMGM's active US states.
Arizona: The Next Destination
All of these indicate positively for next year's Super Bowl in Arizona, which will make history before anyone throws a football. On Monday, when the Los Angeles Super Bowl committee formally 'handed over' the Super Bowl to Arizona, State Farm Stadium uploaded a video on Twitter showing the Arizona Host Council starting the countdown of next year's event.
Arizona… we’re on the clock!#SB57 🌵🏈 #SBLVII pic.twitter.com/oqNhy7C6Wq
— AZSuperBowl (@AZSuperBowl) February 14, 2022
For the first time, Super Bowl LVII will be held in a state where wagering on sports is legal for the first time. State Farm Stadium will be the inaugural Super Bowl host to have a sportsbook, according to casino law and sports betting attorney Daniel Wallach.
BetMGM Sportsbook at State Farm Stadium will make the Cardinals the first NFL team to have an in-stadium sportsbook. The 16,800 square-foot facility is expected to open before the 2022 NFL season. As per blueprints presented by the Cardinals on Monday, it would have over 25 sports betting booths, 38 televisions, and a 265-square-foot video wall.
