SharePokerStars and Red Bull Racing have signed a multi-year global partnership deal. The biggest online poker site will feature branding on next year’s RB18 Formula One car as well as on the race suits of team drivers Max Verstappen and Sergio Perez.
Octane Fuelled
PokerStars says this new relationship is aimed at attracting Formula One fans to its platforms who share the same passions and interests.“...epic experiences, promotions, competitions, and content” are promised for those who follow the team of last year’s world champion driver.
Max Verstappen won his maiden title in Abu Dhabi last December in controversial circumstances, dethroning seven-time world champion Lewis Hamilton.
A late safety car period turned the race on its head only six laps from the end after Hamilton had led for the entire race. The Dutchman capitalized to claim the crown in what is the most exciting season finale ever witnessed to end one of the greatest ever championship battles in the sport’s history.
Red Bull Racing Team Principal and CEO, Christian Horner, said:
“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.”
“We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
Flutter International’s Chief Executive Officer, Dan Taylor, added:
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget.”
“Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands.”
“We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
PokerStars Celebrates 16th Anniversary of the Sunday Million
PokerStars is to celebrate the 16th anniversary of its most iconic tournament, the Sunday Million. The event will run on March 20,2022 and have a whopping $10 million guarantee.The buy-in will be the traditional $215 to enter with the usual cluster of satellite events running to claim a seat for mere cents.
Last year’s 15th anniversary edition was won by the Canadian brand ambassador for Americas CardRoom Vanessa Kade. The popular Twitch streamer topped a 69,876 strong field to pick up $1.5 million.
