Entain Acquires SuperSport for €800 Million

December 29, 2022
Mark Patrickson

Entain has completed its acquisition of Croatian gaming operator SuperSport for an estimated €800 million. The gambling giant is continuing its expansion with a focus on moving into new regions collecting new brands both big and small.

$1 Billion Loan

Entain announced that it has partnered with EMMA Capital (“EMMA”), a leading investment company that specialises in the Central and Eastern European (“CEE”) region. Together they created Entain CEE, a strategic platform that is dedicated to expanding in what is currently a highly attractive market.

Jette Nygaard-Andersen, Entain's CEO, commented: “We are very pleased to have completed the acquisition of SuperSport, which is the first by the newly created Entain CEE. SuperSport expands our operations into the highly attractive and regulated Croatian market, as well as establishing Entain CEE as a strategic growth platform into the wider region. We look forward to working with Radim and the SuperSport team alongside EMMA Capital as we execute on this exciting opportunity.”

Last month it was announced that this acquisition would be partly financed by a $1 billion loan. The remainder of the cash injection will be used to maximise Entain’s liquidity and provide balance sheet flexibility. Entain is also expecting to complete the acquisition of BetCity before the end of the year.

Entain is also marching forwards into more Western European markets after becoming the first operator to acquire the relevant licenses to legally operate in the regulated German market. Expect Ladbrokes and BWin to pop up there any time soon.

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